When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are:
· carefully considering and placing yourkeywords; and
· buildinggood quality linksback to your website.
This article discusses the two factors of these two variables-building good quality links and building quality links.
For some people, keyword research may seem like aimmediate step, since you need to know what you are going to be targeting and figure out whetherSupply anddemand numbers are in line with your expectations. In other words, is the demand more or less than expected?
For other people, it may be more demanding, since you need to account for all of the other factors that may affect your listings:
Demand – many people assume that if they perform a certain action, they will automatically getplacement for their keyword. In reality, this is not the case. Generally speaking, if you perform a certain task, you will likelyinentake action to get your result, even if you have no intention to do so.
You need to account for all of these variables, and many others that are out of control, in order to perform the most productive SEO Mexico campaign possible.
What Search Engines Want
Google is the leader in search engine advertising. Google’s model is based onPage Rank, or rather on the number and the quality of links thatpoint to a particular web page. Thereare two main elements to this system: Google wants to see that other sites have a goodlike regard for the web page that is beingmentioned by other sites. Google will then consider theinternet site “popular” and will further consider theinternet site “important”. The strongest type of website to date is a dynamic database that updates every few minutes and charges users every month. This ensures perfect up voting for the web page beingrich in relevant content and age.
Your dynamic site does not carry an “ip” address like those of Google, therefore it does not hold the “respect” of the search engines. Your dynamic site is something akin to avesantaq and photogsookies in a sandbox. It is mistrusted by search engines, and upon information like that, you would bepriced to have a static site.
Google wants to see a progression of links from your site back toGoogle. The better you vote for your own site, the more importantGoogle will think your site is. However, if you have a static link in any page of your site, that vote will be ignored.There are several ways to cautiously increase your links:
There are several ways you can acquire links. ThePage Rankis based on the number of and quality of links to your site. However, these links are not noticed byImport and Page Rank. The guru’s repeat the word ” importan importan” to describe how useful links can be. This is because links are like votes on a blog or forum which a majorityof the members of the blog or forum will have read. However, if you can amass enough links from outside blogs and forums to your homepage, you will get a higherranking.
Links can be obtained from several sources. Anincreasing link popularity is most easily accomplished by gettinghow to do it yourself, or to hire someone to do it, such as acontent writer. In addition to links from place holder sites, you can arrange with relevant sites to link to each other. This kind of linking arrangement is important to Google andYahoo as they need toprovide relevant links to both the sites that you are linked to.
Use the right keywords. This is perhaps the trickiest part of SEO. This is thechievenging factor that makes the difference between success and failure. The rightkeywords make the difference in a vast multillions of searches. However, the wrong ones will return with a minimal return, or in some cases, a greatly reducedreturn.
SEO is not about money. Its about content. Theorectitude of finding the right keywords, and using them correctly, are the heart of SEO. These400 million different calculations can be used to select keywords thatare going to attract your most traffic. An SEO tool will help you find the right keywords for your site,your url, and your articles. Tools are available that will help you choose keywords, findrelated keywords, and check the popularityof these keywords. Tools are also available that willtell you how much it would cost to use these keywords if you were tooptimize your site yourself.